Monday, August 26, 2013

Learning what our clients think

Probably the most productive thing a CEO can do is learn more about their clients and what they currently think about the services being offered. This is what I set out to do on our recent round table conference call. Getting a perspective from a group of clients will help LinkU to shape our ideas and design services and features most beneficial to you.

In the most recent roundtable, the underlying request was some type of review, where an expert from our team could contact each client and review their site letting them know if there is something they can be doing to make it better, or perhaps a feature of ours they should be using to ensure increased success.

We dabbled with this in the last year, but most the clients were unaware we offered this service, eventually the service was discontinued because of the show-rate for the appointments and the increased cost for us to call thousands of clients. Obviously its tough to justify spending that money if the people you're calling don't show up. But perhaps its not their fault, maybe our offering wasn't strong enough, maybe they didn't understand how important it really was. Well through this recent round table discussion, I've learned it HUGE and very important, so now back to the drawing board to figure out a way we can provide this service to those clients who want it.

If you have ideas, or feedback, please let us know.
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